James has 22 years of management experience running a resort in northern Wisconsin. As the general manager, he oversees finances, marketing and daily operations. He currently serves as a board member on the Bayfield County Economic Development Corporation and has been successful in bringing various economic development programs and funding to the area. James also played a key role organizing cross-country skiing events like the Junior National Qualifier, the Wisconsin State Nordic Championships and the American Birkebeiner Ski Race.
From 2006 to 2019, James served as Executive Director for the Cable Area Chamber of Commerce. In this role, he built strong working relationships with leaders in state government that helped elevate recognition of the area. This resulted in legislation getting passed in Madison to help families and businesses in the Town of Cable and surrounding area. James also successfully bid on and hosted the International Paralympic Committee (IPC) World Cup events in 2012 and 2013. In 2015, James served on the Organizing Committee for the IPC Nordic World Championships and was awarded the Governor's Service Excellence Award for his work.
James and his wife Heather live in Cable, WI, and have been married for 25 years. They have two sons, a daughter and a granddaughter.